DUNDALK BAY BREWERY
The Dundalk Bay Brewery was a short side project, which I allocated myself a week to complete then an extended week to amend, in order to prioritise my final majors. The reason I took this extra brief is because I have a keen interest in branding and rebranding, and thought it would be a good opportunity to do a project I would enjoy whilst showing of my skills in the area.
The brief was to create a logo for Dundalk bay brewery and a label for their Brewmaster brand. Dundalk Bay Brewery specified they wish the logo and label to come across as a high quality brand as they mentioned they wish the brand to be perceived as traditional, and to consider using colours like gold or visual reference to beer related iconography.
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DUNDALK BAY BREWERY
The Dundalk Bay Brewery was a short side project, which I allocated myself a week to complete then an extended week to amend, in order to prioritise my final majors. The reason I took this extra brief is because I have a keen interest in branding and rebranding, and thought it would be a good opportunity to do a project I would enjoy whilst showing of my skills in the area.
The brief was to create a logo for Dundalk bay brewery and a label for their Brewmaster brand. Dundalk Bay Brewery specified they wish the logo and label to come across as a high quality brand as they mentioned they wish the brand to be perceived as traditional, and to consider using colours like gold or visual reference to beer related iconography.
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DUNDALK BAY BREWERY
DUNDALK BAY BREWERY
DUNDALK BAY BREWERY
DUNDALK BAY BREWERY
Print Industry
Marketing Strategy
As part of my User Experience Design and Applied Innovation Masters I completed a 12 week research project. It was a self set work place project, in which I took the opportunity to address the lack of print industry marketing case studies and proposed strategies. When developing my proposal for the project it became evident the biggest issue for SME's in the high paced print industry is time. It was important that there be an easily maintained marketing strategy that can be adopted by all contributors within the company.
During the 12 week research project I conducted the following UX and innovative theory guided practices:
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Consumer Research
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Needs Decomposition
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Persona Development
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User Journey/Empathy Mapping
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Marketing Strategy Development/Launch
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User Testing
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Lofi to Hifi Prototyping
If you are interested in seeing the UX practices conducted please contact me and I would be more than happy to share and walk you through the theories I adopted.
