University Project

For my third and last final major project for my Graphics Degree, I choose the Action on Hearing Loss project from the YCN Student Awards. The objective of this brief was to visualise hearing loss. The brief stated that you could use any format and it should have flexibility to work across many channels whilst being compelling and having a real impact on peoples perception on hearing loss getting people to sit up and have impact peoples current perception of the issue of hearing loss and deafness. It stated to aim to give people an option on how to maintain, get support or give support on the issue. Leaving the target audience to be chosen by me.

 

I started by doing research into hearing loss and its causes and effects, and into the general perception of the disability. After completing the research I found that there is a negative stigma and perception around the issue, especially with young people who think hearing loss only effects the older population. This is an area I felt needed dealt with, and decided to base my campaign around tackling that stigma whilst giving support and vital information.

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